Advertising
Maybelline Instant Age Rewind Concealer
For this module, we had to select a product of our choice and work on 2 posters and a digital advertisement for it. The initial stages of the project comprised of group work where we looked into the brand's existing ads, competitors, unique selling points, as well as the details about their target audience. Work featured below is all individual work as we had to split up and work on our individual advertisements after the assignment interim.
At this stage I was simply drawing out what came to mind when I thought of the product. I did a lot of illustrations using word play, drawing out the literal meanings.
I shortlist and select the sketches after consulting with my lecturer and further develop them.
After rethinking certain concepts and redoing my sketches, I begin to add in details and work on the finalised concepts for interim submission.
For the final submission, we had to present one digital advertisement as well, so I chose to work on an Instagram Story advertisement as Instagram is an app that a lot of my target audience (TA) use. To get the TA's attention, I decided to add prize incentives and also make the ad interactive.
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